The use of media to enhance teaching and learning complements traditional approaches to learning. Effective instruction builds bridges between students' knowledge and the learning objectives of the course. Using media engages students, aids student retention of knowledge, motivates interest in the subject matter, and illustrates the relevance of many concepts.
Our college has a well-equipped Media Centre and Lab to help students to be wise consumers of media, managers of information and responsible producers of their ideas using the powerful multimedia tools of a global media culture. Bringing the world of media into the classroom connects learning with "real life" and validates their media culture as a rich environment for learning. It also gives students and teachers alike a common approach to critical thinking that, when internalized, becomes second nature for life. Media – like all other teaching techniques – should be used judiciously in the learning process.